Introduction Being a freelance writer is a fun and exciting career, but if you want to be successful, you have to earn money. And the only way that happens is by accepting payments from clients. Luckily, there are many options for processing payments as a freelancer—you just have to know […]
E-Commerce
Streamlining Transactions: Everything You Need to Know About Payment Processing
Introduction If you’re a merchant who accepts credit cards online or via mobile devices, you’ve probably heard of PCI compliance. While the phrase may sound daunting, it’s actually an important part of operating your business securely. In this article we’ll cover everything you need to know about PCI DSS compliance […]
How I Built a Strong Online Presence
Introduction I started my first e-commerce business when I was 16 years old. I had no idea how to start an online store, much less succeed in the e-commerce industry. But over the years, I’ve learned a few valuable lessons that will help anyone build their own successful online presence. […]
Reach More People With Mobile Optimization
Introduction Mobile optimization isn’t just for the small business owner or blogger. Everyone who has a website or blog can benefit from optimizing it for mobile users. Whether you have an eCommerce site, personal blog or any kind of online presence that people can access on their phones and tablets, […]
How Customers Really Respond To Personalized Email
Introduction The allure of personalization is strong, and many brands have been drawn to it. But do people actually prefer personalized emails? And does it really work? In this article, we’ll look at some of the most recent research on the topic. We’ll also address common concerns about using personalization […]
Why You Should Be Mobile Optimized Even for a Small Business
Introduction You’re probably familiar with the saying “the consumer is always right.” Well, imagine if you could be the consumer and the business at the same time. If you’re an ecommerce business owner looking to make a sale, it’s important to think about your customers’ buying experience from their perspective […]
When Data Meets Buyer Personas: The Power of Personalization
Introduction Data can help your business grow. In fact, it’s one of the only ways to make sure your marketing efforts are as efficient as possible. But how do you use data to make sure you have a great understanding of who your customers are? And how do you use […]
How to build your fulfillment center for success
Introduction When you think of a fulfillment center, you probably picture a large, high-tech warehouse with rows of robotic vehicles whizzing around. That’s certainly one type of fulfillment center—but there are many others. The success of your facility depends on choosing the right type for your business and designing it […]
How Marketing and Advertising Can Drive A Sustainable Future
Introduction Commerce is a critical part of life. Businesses and brands drive an enormous amount of innovation, and marketers are in the position to help drive positive change with data and insight. We can all do our part for the planet by thinking about how we use our resources and […]
How Should You Build Your Online Presence
Introduction Your online presence is critical if you want your business to succeed. Not having a strong online presence could be detrimental to your business, but it’s also not easy to build one. Creating a social media account and setting up a website isn’t enough — you need to put […]